HOW I HELP BUSINESSES TO GROW

I help businesses grow by combining disciplined insight with a deliberately playful approach to the never-ending need for effective, appealing innovation. Discipline helps me to produce cogent analyses. Creativity (backed up by lots of experience) helps me to find new ways to make a profit. And when I can't come up with the right creative answer myself, I know just the right people who can.

My extensive background in packaged goods marketing must be evaluated in context. Because of packaged products' high turnover rates, intensively competitive marketplaces, and large advertising budgets driven by extensive marketing research, packaged goods marketers are generally regarded as the "elite corps" of marketing executives. That's why companies ranging from IBM to Pacific Bell have placed packaged good marketing executives in senior management positions.

The best of the large companies that trained me to be a marketing strategist, companies like Coca-Cola and P&G, have succeeded by weaving marketing consciousness into the total fabric of their businesses. So for the past several years I've helped the managements of emerging companies to see the wisdom of that approach. Whether as an author or as a senior executive or consultant, I've helped thousands of smaller businesses to develop the customer-driven strategies they need to make their businesses successful.

I've served these firms not just as a senior marketing executive, but as a creative business generalist. And because I'm also skilled as a writer, designer, and presenter, I can get marketing communications jobs done well, quickly, by doing them myself. I also know where to find people with greater skills than mine, for even better end results.

When my employer's or client's biggest problems have been solved, I've often decided to move on to new challenges. I enjoy change. And I look forward to turning more new business challenges into profitable rewards for those I serve. For testimonials from others whom I've helped to succeed, see our page of references by clicking here.