Introducing an Accomplished Marketeer

President and Chief Operating Officer, Public Enterprise Group, Inc., Huntington Beach, CA - President and Chief Operating Officer, Public Enterprise Group, Inc., Huntington Beach, CA - 2/01 to 3/05. Member of PEG’s Board of Directors. Director of Business Development for The Active Network, Inc. 4/05 to present.

Helped found and build this unique municipal marketing services agency into a firm with clients nationwide, quadrupling revenues from the first to the second year of the company's operations.
Helped to arrange the sale of the company to The Active Network, Inc. for well over a million dollars, and stayed on to help assure an effective transition.

Senior VP, Marketing, Unefi, Inc., Lake Forest, CA - 6/00 to 2/01. Helped to found and obtain financing for this extremely fast-growth telecommunications services company; wrote much of the company's business plan. Named the firm for the "EF&I" industry it planned to dominate, designed its logo and Website, and helped to develop its positioning. Second member of the Board of Directors.

Helped to generate over $20 million in customer orders and bids in less than seven months of operation.
Helped to recruit and motivate a truly superior 120 person workforce in that same span of time.
Helped to raise over $2 million in investor capital.

Managing Editor/Webmaster, Practice Builders, Irvine, CA - 10/97 to 5/00. Conceived, wrote and edited all articles appearing in the nation's eight leading monthly newsletters on marketing for professional practitioners: doctors, dentists, accountants, etc. Developed the company's first Website; wrote most of the original content for the current 211 page site.

President, National Market Makers, Inc., Santa Monica, CA - 4/88 to present. Consulting marketing executive. Board of Directors, Schulte Sports Enterprises/Public Enterprise Group, 3/98 to present. Director of Marketing for Booda, a leading pet products marketer 4-8/95. Board of Directors, XLO Electric, a high-end audio accessory maker, 11/90 to present; co-founder and President of William & Scott, a branded "microbeer" marketer, 9/90 to 11/94; and EVP of Scott Griffiths Advertising & Design, 4/88 to 11/91. Consultant for Pacific InterTel, Pacific Bell, Pacific Power, Westec Security, On Command Corp., the International Channel, Kraft Foods, Taco Bell, Westinghouse, Haagen-Dasz, Realfresh Foods, Kaiser Permanente, Rosemont Winery, American Innotek, Hunt Sports Enterprises, and others.

As head of sales and marketing, built revenues of William & Scott's Rhino Chasers Beer to $4.0MM in four years, making it the third largest contract brewed brand of beer in America, behind only Samuel Adams and Pete's Brewing. Annual marketing budget never exceeded $100,000. Helped raise $5 million in venture capital.
Created World Cup 1994's top sales unit, generating $35MM in orders world-wide for premium- priced tickets in less than six months, by recruiting and directing commission-only outbound telemarketers.
Designed all of the introductory advertising, merchandising, and packaging that led XLO Electric to become one of a handful of world leaders in consumer audio cables.
Helped Griffiths get top accounts: Pinkerton, Crystal Cruises, Jiffy Lube.

Account Director, New Products Network, Los Angeles, CA - 4/87 to 3/88. New products consultant to Penn Sporting Goods, Calavo, Microsoft, Weyerhauser, Hewlett-Packard, Lamaur/DuPont, and Pacific Power & Light. Led ideation sessions, moderated focus groups, and developed new product ideas and brand strategies for line extensions.

VP, Director of Strategic Planning, C&W/A&D/Mojo/Chiat-Day, San Francisco, CA - 5/80 to 3/87. Developed strategies and plans for agency accounts, including Dole Foods, Chuck E. Cheese, Lucky Foods, Ross Dress for Less, Grand Auto, and many others.

Helped Dole Foods introduce its most successful new product lines of the past half century, including pre-cut vegetables and frozen/refrigerated juices/blends, now with over $300 million annual sales.
As a New Business Committee member, helped the Agency to increase its billings by 15% in one year.

Partner, Management Supervisor, TLK, Chicago IL - 12/67 to 4/80. Account Manager for Miles Laboratories' Flintstones Vitamins, Bactine, Procter & Gamble's Biz, Mr. Clean, and Head & Shoulders, RJR Foods' Chun King Oriental and Patio Mexican Foods; Coca Cola Foods' Butter Nut and Maryland Club coffees; Kimberly - Clark new products. Also Director of the Agency's training program; recruited and trained 14 outstanding MBAs and MSJs for account management careers.

Developed an advertising strategy that built Flintstones from a 10% third place market share into the runaway market leader with a 55% share. This strategy even restored category sales growth.
Helped reposition Biz from a pre-soak to a dry bleach, reversing the brand's long share decline.
Developed a strategy that reversed Coke coffees' sustained share losses to P&G's Folgers.

Account Executive, Weiss/Bozell, Chicago, IL - 5/66 to 12/67.

EDUCATION: MSJ, BSJ, Northwestern University. Advertising and marketing major at the nation's top Business and Journalism schools. Honors included selection as Leo Burnett Co. Intern. Self-taught computer proficiency. Skilled webmaster, graphic designer, desktop publisher, and business planner, on PC and Mac platforms using a wide variety of programs.

PROFESSIONAL ACTIVITIES: Service on the Board of Directors of five corporations with 150+ employees. Publisher and author of two books: Dictionary of Advertising Terms (National Textbooks), and The Good Bye Book (Random House/Broadway Books). Inventor, awarded four U.S. function patents. Guest lecturer at graduate schools of the University of Chicago (Business) and Northwestern University (Medill), also for the American Management Association. Vietnam-era non-commissioned officer (E5), USAR 305th Psychological Warfare Battalion, honorably discharged.

For references, click here. Updated February, 2007